Influencer marketing is a hot, hot topic. No question about it. And when something is hot, a deluge of advisory blog posts, webinars, and eBooks are sure to follow.
As the content on influencer marketing explodes, it seems to me many of the pundits and advisors are completely overlooking a key point. There is a natural focus on relevance, reach, and engagement levels … but in my mind, these advisors are missing the biggest consideration of all … a lesson we should learn from the current headlines, which is “Influencer Outreach”